DPD knew they wanted to do more with their Christmas gifting. Employee feedback showed that people wanted more choice, so they partnered with needi to create a more personal approach that worked for a diverse workforce.

The wins, at a glance 

A gifting approach that reflected DPD’s commitment to inclusion
More choice meant employees could select something that genuinely suited them.

A seamless gifting experience 
A bespoke DPD-branded gift portal made the gifting process easy for both the team behind it and the people receiving it.

A positive response from employees
Feedback showed employees appreciated having greater choice in what they received.

Higher employee satisfaction
Giving people more choice made the gifting experience feel more personal and relevant.

The Challenge 

When Vicki at DPD UK reached out to us, her brief was simple: make Christmas gifting personal, meaningful and stress-free for 15,000 employees.

In previous years, DPD had chosen gifts designed to suit everyone. But as its workforce grew more diverse, it became clear that a one-size-fits-all approach wasn’t working for everyone. Employee feedback showed a clear appetite for more choice.

Staying true to its diversity and inclusion values, DPD decided to listen to its people - and rethink the way it approached employee gifting.

Across their team of 15,000 employees there is a lot to consider: 

• Different genders 

• Varying ages 

• Diverse cultures 

• Variety of dietary requirements 

• Personal interests and hobbies

It was important to transform their gifting culture into something meaningful and inclusive that made their teams feel truly appreciated.

The needi solution 

With the brief clear, we set about creating a gifting experience that gave DPD employees more choice, while keeping the process simple to manage.

First, we created a DPD-branded gift portal, giving employees one easy place to browse and choose their gift.

We then curated a custom collection of gifts designed to appeal to different tastes, interests and lifestyles - with products sourced from small independent businesses.

From spa and wellness breaks to book boxes, tech accessories, and branded Christmas jumpers. 

To bring the experience to life, DPD staff received a sustainable, DPD-branded bauble with a QR code taking them straight to the gift portal.

Once there, they were greeted with a personal Christmas message from Elaine Kerr, DPD UK CEO, before choosing their gift.

The process was simple:

01: Choose a gift
Browse the curated collection and pick something that suited them.

02:Add to basket
Select their chosen gift and complete their details.

03:Enter the bauble code
The code applied 100% off and free delivery, making the whole process completely hassle-free.

Simple for DPD. Super personal for employees.

The Result

Employees felt seen, valued and, most importantly, given a choice. The feedback from staff was overwhelmingly positive - a major win for a gifting programme reaching such a large and diverse workforce.

The range of gifts also gave DPD an opportunity to put its diversity and inclusion values into practice, creating a more personal experience for employees with different tastes, interests and lifestyles.

The result wasn't just a Christmas gift. It was a more inclusive, personal way to show 15,000 employees they were appreciated.

Here’s what DPD shared about their experience with needi: 

“To show appreciation to our team at Christmas, we wanted to offer a meaningful gift, something each team member would love and suited to their interests…not an easy task for over 15,000 employees! After struggling to find a gift that wasn’t generic, uninspired or limited to ‘one gift fits all’ we discovered needi and we are so glad we did! 

 

From start to finish, the process was simple. Through needi’s custom gifting portal, we worked directly with them to build a curated gift selection to wow our team - reflecting our branding, budget and choice of gifts - from their wide selection of independent merchants. 

 

To deliver access to this portal, each team member received a beautiful branded bauble with a scannable QR code taking them directly to the curated gift selection which was DPD branded and included a thank you video from our CEO for an extra personal touch”.

Ready to get Christmas gifting sorted?

From sourcing to delivery, we’ll take it off your plate.

Book a call today.